Illustrating Leadership Lesson: Communicating your message
Unlocking the Power of Authentic Messaging with Marisa Corcoran
Marisa Corcoran is a genius when it comes to crafting compelling messages. Her innovative approach has shaped businesses and personal brands, guiding them to communicate in ways that truly resonate. Before we dive into her treasure trove of wisdom, let me share how Marisa has impacted my own journey.
I've known Marisa for a while now, being a member of her Copy Confidence Society. She's been instrumental in the evolution of my business, Wright Life Coaching, and even encouraged me to start the Illustrating Leadership podcast. Her encouragement and insights have been invaluable, making her a cornerstone of my professional growth.
Cultivating Authentic Leadership
One of the pivotal points Marisa touched on in our chat was the importance of showing up authentically in leadership roles. She emphasized the need for clarity and confidence when discussing what we do. I loved how she broke it down into what she calls the "three licks" to get to the center of your messaging, akin to the classic Tootsie Roll Pop commercial.
1. **First Lick**: Start with a clear and specific statement about what you do. Avoid jargon and keep it simple.
2. **Second Lick**: Engage curiosity by providing relatable anecdotes or metaphors that illustrate your role or mission.
3. **Third Lick**: Deepen the conversation with more detailed insights and your bigger vision or mission.
This method not only makes your message more digestible but also opens up a dialogue rather than delivering a monologue.
The Power of Relatability
Marisa is a master storyteller. She underscored that the smaller, slice-of-life moments often have the most significant impact. Instead of aiming for grandiose narratives, tap into everyday experiences that your audience can relate to.
Stories like these create a sense of empathy and understanding among your audience, whether it's your team, clients, or a broader community. People are naturally drawn to authenticity and vulnerability, qualities that storytelling helps you to convey effectively.
Leveraging the Copy Stars
Understanding your unique strengths as a leader is crucial. Marisa introduced her concept of the Copy Stars, a system inspired by her acting background. This tool helps identify your dominant communication style and strengths, making it easier to present yourself authentically.
By identifying your Copy Star, you can tailor your communication style to be more effective and resonate with your audience.
Storytelling: Your Secret Weapon
Marisa highlighted that storytelling is humanity's oldest form of communication, dating back to Cave paintings over 30,000 years ago. It's proven to be a powerful method for relaying messages and building connections.
One crucial aspect of good storytelling is to "think small." Rather than crafting elaborate tales, focus on specific, relatable moments that convey your message powerfully. In our conversation, I shared how my vegetarian lifestyle intersects humorously with my husband's love of steak, and how that story connects to leadership principles. It’s these everyday anecdotes that make your message memorable and impactful.
Closing Thoughts
The insights Marisa shared are not just for entrepreneurs but for anyone in leadership roles striving for better communication. As she prepares for the launch of her acclaimed Copy Confidence Society, it's clear that her methods can revolutionize how we present ourselves and our missions.
Connect with Marisa
To learn more about Marisa and her transformative work, visit her website and consider joining her next masterclass. Trust me, it’s worth every moment.
Your host, Jessica Wright, is a Life & Career Development Coach for Leaders and the Founder of Wright Life Coaching, LLC. You can follow her on LinkedIn and Instagram.
